Journeying through the Youniverse: Election Fever - Discover the VisualDNA of America

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Teaming up with Pepsi

NEW YORK and LONDON, – March 10, 2008: Today, PepsiCo International and Youniverse announced a groundbreaking partnership that will allow global consumers to discover their VisualDNA™, share it with others, and compare it with the VisualDNA's™ of global superstars from the worlds of entertainment, music, and sport.

The first campaign will kick off on March 10 and focus on football, football superstars, and football supporters from around the world. Subsequent campaigns for 2008 will focus on music and ‘hopes and dreams’, more details of these campaigns will be made available in advance of their public launches. All campaigns will centre around www.pepsiyouniverse.com, where consumers can discover their VisualDNA™, by answering visual questions around the campaign themes. In the case of football, their VisualDNA™ will lead them to discover what type of football fan they are, and allow them to compare their VisualDNA's™ with those of global football superstars: David Beckham, Thierry Henry, Ronaldinho, Cesc Fabregas, Lionel Messi, and Frank Lampard. Consumers will also be able to gain access to exclusive footage and downloads from this exclusive Pepsi campaign, as well as connect and compare themselves with like-minded people from around the world. This partnership will be supported by an ongoing multi-million dollar global advertising campaign, which will include TV, print, outdoor and in-store promotions.

Youniverse is a wholly-owned subsidiary of Imagini Holdings, the inventor of VisualDNA™ which has pioneered the use of images to allow people to illuminate their personalities, emotions, and motivations and to discover affinities with people, lifestyles, and products. Over 6 million consumers worldwide have so far discovered their VisualDNA's™, the partnership with Pepsi will increase this significantly. The first phase of this groundbreaking partnership, was forged by Pepsi’s digital agency Safari Sundays.

Richard Lee, Pepsi’s VP marketing on Pepsi, Starbucks and Sobe said:

“We are genuinely excited about this project as we believe this will revolutionise the way consumer, community and brand interact and collaborate with each other in an organic fashion. Working with such an innovative company as Youniverse on a project like this fits with our brand strategy and we look forward to a rewarding discovery together with our partners and most importantly the consumers.”

“This groundbreaking partnership with Pepsi will allow people around the world to get closer to their heroes, meet like-minded people, and share their stories, passions, and experiences,”

said Alex Willcock, founder and CEO of Youniverse.

“Youniverse brings life to a new language of communication, a language spoken with pictures. Pictures enable you to say things that would take a lot longer with words.”

Damon Gorrie, founder and President of Safari Sundays said,

“Safari Sundays is thrilled to have brought Pepsi and Youniverse together and we are excited by the huge potential to engage consumers around the globe in a completely different way,”

Friday, 11 April 2008

Election Fever - Discover the VisualDNA of America

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Pepsi and Youniverse

Teaming up with Pepsi